Profit Mindset-How to Think Like a Marketing Pro

How to Select a Network Marketing Company Series
Discover the Keys to Scrutinizing, Comparing, and Selecting a Million-Dollar MLM Business

Before we get ahead of ourselves by diving into the actual criteria for selecting a company, it’s important to understand how your attitude and mindset play into your ability to select a winning opportunity. So important, in fact, that “Mind Set” has become the first of the Six Keys.
The following article is an exercise to see if you can develop the mindset of a marketing professional. Without the proper mindset, your efforts towards selecting the right company will be wasted. You’ll be looking for success in all the wrong places and all the wrong faces. We’ll see if you’re ready to proceed by the time you’re finished reading this article.

To some, this article may seem out of place in this book. If you think this content does not belong here, you need it more than anyone. Like it or not, everyone must develop a certain attitude and mindset to be able to process the kind of information contained in later chapters. Selecting a business vehicle without the proper mindset is like going to a car lot to purchase an automobile without knowing what your budget is, how many people you’re usually transporting, and how much cargo space you’ll need. You’re unprepared to make a very important choice. This chapter is designed to help you gain the knowledge and tools necessary to recognize that perfect vehicle when you see it.

The Money-Making Mindset

Why are you in business? Have you ever asked yourself that question? Have you really thought long and hard about the answer? For many, this is the one principle keeping them from success in network marketing. Pay close attention to the following.

So many of the clients that come to me looking for a company bring so much emotional baggage and prejudice with them, not to mention so many unsubstantiated opinions, that I spend a significant amount of time just trying to get them to the starting line in their minds. Sometimes I wish I could just scrub their hard drives, and then start again with a fresh, reformatted disk. If you can allow this article, this website, and my book to act as a program to repair and even replace some of the bad programming that is in your mind now, it will serve you well in truly developing a strategy that will produce long-term prosperity in any home business.

The wrong reasons for starting a business

As the famous millionaire-maker T. Harv Eker states in his best-selling book, Secrets of the Millionaire Mind, “Give me five minutes, and I can predict your financial future for the rest of your life!” I do the same thing as it relates to a person’s potential for selecting a winning network marketing company, but it only takes one question. All I have to ask is, “Why are you in business?” Most of the time I get answers like, “I want to make the world a better place,” or “My widget is so powerful that I’m on a mission to share it with the universe,” or “I already had ten years of experience in my field so I decided to become self-employed instead of work for my boss.” I’ve also heard things like, “I was introduced to this distributorship by my Uncle Rico, and I was really impressed with what his sponsor Lafonda had to say at the opportunity meeting.” Or I might get, “I was on the product for just two weeks and I noticed a huge reduction in the pain and inflammation in my coccyx (tailbone).” I hear things like, “Well I’m a physical trainer (or registered nurse, or chiropractic assistant, or massage therapist, or kinesiologist, or health store clerk) and I have a lot of interest in nutritional products.” None of these are intelligent reasons for starting your own business. Most of the people who answer this way are dead broke and their profits are flat, or they soon will be.

The magic question

“So why are you in business?” It’s an important question that demands an intelligent answer. Otherwise, you’ll be sacrificing success and profits that you won’t even know you’re missing. Only on one occasion in my life did I ask that question and the person responded immediately, “Daren, why else would I be in business? To make a profit, of course! I want to acquire as many customers as I can in the shortest period of time possible and keep these customers for life. I want residual profits for myself, my kids, and maybe even my children’s great grandchildren!” When I heard this statement, I fell to the earth and began kissing this individual’s feet … at which point I awoke from sleep with my wife nudged me saying, “Why are you kissing my feet”? Alas, it was too good to be true.

Maximum profits!

Call me a money-grubbing capitalist, but I must invite you to join with me in this worthy cause. We must start by teaching everyone we meet that there’s only one reason for starting and maintaining a successful business and that is to make a profit through the acquisition and retention of customers. If you’re not solving people’s problems, and if you’re not filling a need or satisfying a want or desire, you’re not in business. And if you’re not turning a huge profit in the process, you’re not helping people in substantial ways. You might have the noblest of intentions, but if your business can’t survive and eventually thrive in time, you’re just delaying disaster. You’ve become part of the problem instead of part of the solution. If you have trouble with this principle, put down this book and seek professional counseling. This book was not written to help you overcome your fear of making a profit. It was written to teach intelligent people how to make maximum profits in network marketing in honest and ethical ways. If you have issues with money, you need to go see T. Harv Eker and get over it. Then come back to my book, articles, and wesite to continue on the path.

Understand that I’m not trying to offend anyone with an overemphasis on profits. I just want everyone to understand that it’s how you make your money and what you do with it that defines your character. The amount of money you make only amplifies your character, intentions, and influence. Bestselling authors Robert Allen (Multiple Streams of Income) and Marc Victor Hansen (Chicken Soup for the Soul) call this “the enlightened way to wealth.” Marc and Bob wrote a book together entitled One Minute Millionaire, where they describe in detail the concept of the Enlightened Millionaire. Yes, you can make money while blessing people’s lives in incredible ways. As a matter of fact, most of the Enlightened Millionaire master trainers that I know have made more money than they could spend in several lifetimes, and they’re still teaching, because that is the way they can touch the largest number of lives. Try helping a lot of people when your business is failing, your cash flow isn’t flowing, and your creditors are howling.

“The best way to help the poor is not to become one of them.”
J. Paul Getty

A successful business is your birthright

Broke people depend on others for assistance. Impoverished people add to the problem or create new problems. Many broke people have the best of intentions, but nothing to show for their time pursuing a career or a business. Don’t be afraid of turning a profit. It’s your birthright, and your responsibility as an entrepreneur to create abundance. Marc Victor Hansen turned me on to a religious text written around 600 BC in India called the Upanishads. Marc often refers to this quote from the book, “Out of abundance He took abundance and still abundance remained.”2 Have I made my point yet? In future articles, I’m going to spend just a little more time on this topic to make sure we’re crystal clear on these ideas.

About the Author

Daren C. Falter launched his direct sales career in 1990, and has since become a passionate student and advocate of network marketing / MLM. He started work on the first edition of How to Select a Network Marketing Company in 1995 and published it as a paperback for the first time in 1998. Daren is now a top consultant, master trainer, popular convention speaker, and a full-time independent business owner in network marketing. Daren maintains a close connection to the industry and keeps his finger on the pulse of the independent distributor by continuing to conduct daily interviews with MLM’s most successful leaders. He maintains an active downline of distributors numbering in the tens of thousands. There’s nothing he enjoys more than training aspiring network marketing leaders and high-integrity MLM companies. Contact Daren Falter at www.networkmarketingreview.com or www.networkmarketingbook.com.

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